Pro-White bad, anti-White good?
Complicated stuff. Culture trumps skin color but too many USA residents lack the basic brainpower to comprehend the importance of culture and the requirements for a constitutional republic to operate effectively, I believe.
Diversity and multiculturalism assists tyrants with lording over the masses. Some of those masses are fighting back. Tyrants own and control the media and much of the government. Their propaganda dissemination is immense and allows the indoctrination of the many weak-minded sheep to bleat their delight with their masters and to despise anything their masters order them to hate.
Free-thinking folks who shunned or cast off the elite indoctrination can verify that elite propaganda exists and is very effective.